I actually had a few minutes to sit down and read the Times over breakfast this morning (me, stationary for fifteen whole minutes? Concept!), and saw a little blurb about a new Cupcake Truck called Cupcake Stop, which travels between Chelsea and Union Square. Lev Ekster, the former law student who runs the truck, sure seems to know his audience (disclaimer: statement based on lighthearted neighborhood stereotyping).
The cupcakes, which are made by professional baker Manal Mady in Brooklyn, will be offered starting today (if you get to 14th Street between University and Fifth Avenue around 10 a.m. today, you can snag one of the free mini-cupcakes he’ll be giving away), in flavors such as Red Velvet, Chocolate Peanut Butter Swirl, Oreo Crumb, and Triple Chocolate. Regular-sized cupcakes will go for $2.25, and minis for $1.
I’ve never been much of a cupcake enthusiast—I’m just in it for the frosting—but I have a feeling I’m in the minority. However, I do believe in treats in general. Cupcakes can be a part of a healthy diet as long as you fit them into your day along with plenty of nutrient-rich foods. Being able to get these in a smaller size is great too, though 2009’s “mini” is probably a 1959 “mammoth” cupcake.
The truck’s locations will be posted online at cupcakestop.com or firstname.lastname@example.org. Enjoy!
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