Have you seen this new Sugar in the Raw ad?

chocolate ad1 - Brownies for a Broken Heart?

I’m not gonna lie, this bugs me. So many mixed messages! Feel sorry for yourself and indulge! Feel guilty about indulging and go on a diet! I also don’t like the condescending tone of the instructions. I know it’s supposed to be funny or something, but there’s a big f-ing knife wrapped up in the humor. The brownies look good, sure, but it’s the context that turns me off.

Now, I know I’m only 25, but I’ve nursed quite a few broken hearts, and I don’t care what advertisers try to tell me, but chocolate just doesn’t work. Neither does ice cream. When that sh*t’s broken, it’s broken, and only time and a few unmentionable things truly aid the healing. The rest is just salt.

Speaking of unmentionable things, check out my post on aphrodisiac foods from last Valentine’s Day.

What do you think about this ad?

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