Whether you like baby carrots of think they’re gross or find it ridiculous that you should be expected to pay more for cut-up regular carrots, then you’ve got to check this out
To encourage Americans to eat more vegetables (the CDC recently reported
that only about 25% of Americans are eating the recommended three servings on vegetables), this ad campaign uses fancy packaging, a baby carrot video game (I’m serious), and a video
to sell you baby carrots. Consumers are encouraged to “Eat ’em like junk food!”
After four clicks and accompanying pop-ups asking you if you’re “totally sure” you want to read the “boring” nutrition facts, you are allowed to see them. “Dude, for real.”
Wow. While this campaign is a little bit annoying, it’s also pretty amusing. It probably won’t work (on her blog, Food Politics
, Marion Nestle reminds us of the unsuccessful Sponge Bob baby carrots), but hey, it’s worth a shot. My main question is, Why do we always focus on baby carrots? There are so many other veggies out there—shouldn’t we give them some attention?
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