The FTC finally released its highly anticipated proposed Principles of Food Marketing to Children today. These principles, which are currently open for comment, apply to children between the ages of 2 and 17 and are slotted to go into effect in 2016.
The proposal is designed to encourage children, through advertising and marketing, to choose foods that make a meaningful contribution to a healthful diet and contain at least one of the following:
- whole grain
- fat-free of low-fat dairy
- extra lean meat or poultry
- nuts and seeds
Additionally, the foods advertised should contain minimal amounts of nutrients that have a negative impact on health or weight, including:
- saturated fat
- trans fat
- added sugars
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